Oct
31
Trick or Treat with The Beat
Posted by: Brian Chan | October 31, 2010 | Leave a Comment
Taking advantage of an already large audience, The Beat uses Halloween trick or treating to create an advertising gimmick.
The Beat 94.5, for those who won’t know, is probably Vancouver’s most popular radio station, which plays mainstream hit music.
The contest “Trick or Treat with The Beat” is simple. At each house, (presumably within Vancouver), a trick or treater may ask “Is this the beat house?” If they are correct, they win $1000.
This is incredibly clever, as listeners of The Beat can exert very little effort for a chance to win cash, while advertising to many strangers. Most houses will probably have people who may ask what the question is supposed to mean, if they were not aware of the contest. If several people happen to ask the same house, it may reinforce how popular and therefore enjoyable The Beat is. At the same time, more parents may be encouraged to take their kids trick or treating.
http://thebeat.com/post/13413