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Just wanted to finish off the term with some instances of creative and memorable advertising for non profit organizations. This was PETA. What I liked about this (although I’m not a supporter of the cause) is that they took extreme but incredibly creative ideas to promote their cause. Drawing a crowd also provides free word […]

Keith Foong recently blogged about the value of quality, and how a product of good quality will sell. He used Blizzard and EA Games as examples, where Blizzard is known for the high quality of their games and EA is known for releasing many games of questionable quality. Blizzard’s Starcraft 2 took 10 years to […]

What do these ads have in common? They all effectively demonstrate the exact benefit of their product with visuals. At times people struggle to find the perfect words, when in fact no words are necessary at all. Many people are not interested in reading about products, especially when they were not looking for the product […]

After reading Amelia Lak’s post on the purchasing of luxury goods, I decided to expand on the answer she gives to the question “what are you actually paying for?” Amelia talks about the promotional costs causing the increase in price of Christian Louboutin shoes, and says that it is entirely possible to get a product […]

In Michael Fleischner’s marketing blog,The Marketing Blog, he gives easy tips for businesses to develop an online presence. His main steps are to get a website, register the business and website on online directories, get the business on online maps, such as Google maps, and create spaces on the most popular forms of social media. […]

Taking advantage of an already large audience, The Beat uses Halloween trick or treating to create an advertising gimmick. The Beat 94.5, for those who won’t know, is probably Vancouver’s most popular radio station, which plays mainstream hit music. The contest “Trick or Treat with The Beat” is simple. At each house, (presumably within Vancouver), […]

I’ve seen this ad on TV several times now, and finally found it! This ad is great not only because it’s funny, but because I actually want to try their fake product! Although $99.99 is a bit steep, I’d still want to try it. I’ve always wondered how much easier life would be if I […]

. . I think that Dove’s campaign is incredibly effective in that it can reach their target market by sympathizing with the feeling many women have; that they are not as attractive as many models or celebrities. At a time when technology allows us to greatly augment physical appearances in pictures and movies, many people […]

Two of many Pepsi ads with similar messages: I hate commercials that attempt to explicitly undermine competitors. Why can’t Pepsi just advertise the merits of their own product? Or at least have a creative way of increasing brand awareness. On the basis of their commercials, I’d pick Coke every time. At least Swiffer shows how […]

So clever. So cool. So neat. .. And that’s genius. If not for their great advertisements and delicious food I’d stop going to McDonalds. Who wouldn’t want to eat at a restaurant advertised by such smart, smart people?

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