I came across Mariska’s post about Google Docs and its increasing popularity and possible threat towards Microsoft Office. Mariska points out that although Google Docs is becoming more popular, Microsoft is already an established name for corporations and its programs have a competitive edge. I agree with her view that Microsoft doesn’t need to worry too much about the upcoming Google Docs. This is because Microsoft has a higher buyer power, meaning many corporations choose Microsoft’s programs over other companies’. Microsoft also has a high supplier power as the company can exert influence on the industry and it also costs significantly more for corporations to switch away from Microsoft programs.

Microsoft was also smart to initiate Microsoft Office 365, where cloud technology comes into play so people can access their files on the Internet. This is like a cost leadership strategy, because it was a simple add-on but for all users. This was a simple yet effective way for the company to compete against what was mainly the most different aspect about Google Docs. Along with a popular interface; the addition of the option to save files online puts the company right back on top over Google Docs again.

(199)

Works Cited:

“Porter’s Generic Strategies.” QuickMBA.com. N.p., n.d. Web. 17 Nov. 2013.

Google vs Microsoft. Digital image. Http://www.navitec.co.uk/perch/resources/googlevsmicrosoft.jpg. N.p., n.d. Web. 17 Nov. 2013.