To: Team Kristy

From: Brianna Diogo

Date: July 6, 2022

Subject: Best Practices for LinkedIn

 

Dear Team Kristy,

 

LinkedIn is a website used for networking on a professional scale that provides opportunities for connections and development. Below I have listed the ten best practices for optimizing a LinkedIn profile.

 

• Optimize your profile with as many details as possible. This includes a relevant profile and background photo, and a complete bio with any information that is relevant to your professional network.

• Expand your network as much as possible. Make connections with people you already know, people who work or are educated in the same place as you, or even with people who you do not know personally but who you want to know. No network is too big, and every connection is a meaningful one and can prove to be helpful in the long term.

• Ask people to endorse your skills and endorse other skills. People can talk about themselves as much as they want, but having others back them up is extremely helpful in proving credibility.

• Add a captivating headline. Add something that allows people who view the profile to glimpse who you are both personally and professionally. To ensure this is effective, keep it concise but use captivating words and adjectives as much as possible.

• Request recommendations. This allows people to explain why the reference is being given, rather than the endorsement which doesn’t leave room for explanation or details. This can prove effective, especially if the person recommending you has a strong profile, and may share many connections with people looking at the recommendation.

• Make constant adjustments. As much as possible, keep the profile updated and accurate so that anyone viewing has the most optimal information.

• Use visuals. Visuals capture more attention than writing, especially when eye-catching and relevant.

• Include thorough contact information. This allows for anyone intrigued by your profile to reach out easily, rather than having to search for a way to contact you.

• Add detailed descriptions of your experience. This is a way to not only highlight the places you have learned and worked, but also what exactly those things entailed, and the skills that you can then take to move on in a new path.

• Strategize your content creation. The things you post and share are reflections of who you are, so make sure that you are thinking carefully about what you choose to post and make public on your profile.

 

The summary above will help maximize the effectiveness and productivity of your LinkedIn profile.

 

“20 Steps to a Better Linkedin Profile in 2022.” LinkedIn, https://www.linkedin.com/business/sales/blog/profile-best-practices/17-steps-to-a-better-linkedin-profile-in-2017

Cox, Lindsay Kolowich. “How to Craft The Perfect Linkedin Profile in 2022: 21 Easy Steps.” HubSpot Blog, HubSpot, 20 Jan. 2022, https://blog.hubspot.com/marketing/linkedin-profile-perfection-cheat-sheet.

Omoth, Tyler. “How to Make Your Linkedin Profile Stand Out.” TopResume, 7 Feb. 2022, https://www.topresume.com/career-advice/10-ways-to-create-a-winning-linkedin-profile.