In Andrew Killas’ blog he talked about how Apple has made profits through entering and engineering new markets, in addition he went on to speak about how Apple has the potential to help the watch industry expand to a new target audience and grow as a whole. Although I agree with what Andrew is saying, I plan on analyzing Apple’s usual product strategy.
October 23, 2001 Apple revolutionized the music industry with the release of their first line of iPods. Although there were similar products in the market at the time, Apple reengineered what was existing and created a masterpiece. To this day Apple’s iPod is still leading the music playing industry. This same concept of reengineering a product could be seen with not only their iPods, but with their computers, and with their iPhones. They enter a market that was previously existing and proceed to better their competition. So in relation to the idea that Andrew was developing, Apple is continuing its prevailing market strategy once again by redesigning and improving the everyday watch.
Apple’s strategy has consistently proven to be profitable for them, which is why I believe that the release of the IWatch will be a revolutionary product, just like the iPod was thirteen years ago.
Andrew’s Blog
https://blogs.ubc.ca/andrewkillas/