As Steve Jobs, a epic giant who had ever stand on the top of the tech mountain, died two years ago and new CEO of Apple.Inc came into public’s eyesight, people started thinking of the capacity of this new controller of the biggest technology cooperation in the world. Within this two-year, Samsung.Inc and some other smartphone giants have relatively generated many threats that Apple might have been facing. Although Apple still remains its no.1 position in the technology market, it still needs to consider the future strategy in order to confront the barriers set by other companies.

There is recently a debate about if iphone 5S is roughly worth 700 dollars because the only feature that differs from iPhone 5 is the finger print distinctiveness system. In the past, as the heart of Apple.Inc, Steve Jobs gave people surprises and amazements all because the new generation of iPhone were always completed redesigned comparing to the previous generation. New add-ups, more available apps, different updated system versions, more cautious appearance, etc. After all listed iPhone things released to public, there was no doubt that all consumers’ attention were fully grabbed. In spite of these, iTunes also can be regarded as the most successful online store through all smartphone markets. Steve Jobs put his fully passion into Apple products’ proposition, which greatly improved Apple’s image as a whole.

However, the new CEO mainly respect to stock trading price and regard the biggest market as China, which sort of indicates that Apple is getting greedy of earning money. In this case, although we shouldn’t judge how a CEO does for the company’s development, we should critically think of the proposition of this product, which is all about being creative.

Thus, does creativity matter more than money in a technological company? The best-worked bias was that Apple should start focusing on the process of generating more profit. Speaking of this on the other hand, it’s suggested the leadership of Apple should make more profitable deals. Personally, I would like to say being creative and trendy are much more significant of running a technology organization. Because of the evolutional idea people has never had, because of the furious theme of a smartphone and also because of the attractive design of every single product, Apple were way to better off. Therefore, I personally think creativity is definitely much more essential for a technological company.

Reference:

Two Years After Steve Jobs’ Death, Is Apple a Different Company?

Published by: Bo Yuan Wang