Matheus Santo had a interesting point on a well known dress across the world which names Morphsuits. His understanding of its form in terms of three founders’ backgrounds is how they basically start up this company and jacked up its revenue by more than hundred  times. To some certain extent, I feel the same way as him importantly because it’s new but it’s cool, at least currently.

Shape of things to come: revellers cover up in a selection of morphsuits at the T in the Park festival in Kinross. Photograph: Ross Gilmore for the Observer

The general concept of this kind of weird dress fits almost everyone, either skinny or full of fat. Therefore, it’s built for everyone in the world that who wants to show it off without facial communication. Furthermore, it’s used not only for Halloween custom but also anywhere for any purpose. It’s convenient as well in contrast with other strange dresses which may get people’s attention off. And also, retailers (or suppliers) can actually redesign it with different colours and various roles by simply changing the colour. For example, as what I experience through the past several months, I’ve seen  a big number of people dressed in the same way but different faces.

The founders offered this creative production worldwide, afterwards, people just got heat up and pumped up while dressing this. It’s undeniable that Moprphsuits induced a revolutionary clothing storm and it has been leading this by itself, so far.

References: Mail Online   Real Business    the guardian|TheObserver

Based on Canada Business Network‘s business blog post ” How social media can be used by social enterprises“, I have a few personal point of views toward it. 

Briefly speaking, social enterprises strive to have the environmental, cultural and friendly social effect on the whole society in terms of different business models. In the meanwhile, social media heads to achieve social cohesiveness by conveying messages to each individual. The main propose of this post emphasizes the relatedness between social enterprise and social media, which can essentially   have a win-win effect reflecting to the business perspective.

By cooperating with social media, enterprises would have more chances of withdrawing public attention. Despite this, corporations could take the chance over to hunt potential partners and financial contributors as well. Surviving in a competitive market is not easy as surviving yourself, it doesn’t only need to sustainable but also needs to be consistent and such things that could have the company a better off future. Thus, in order to be able standing longer, firms necessarily should consider the cooperation with social medias in case that they won’t be switched out by others.

Concluding points above, it’s not biased that every single enterprise should work on their publicity on account of their obligation. Wanting to be leading a industry? Better off  grasping media’s eyes at the first move( most considerably), then to think of how to make consumers happy.

(Entrepreneur)

References: Canada Business Network    Forbes    Entrepreneur 

Respond to Khaled Shawwash’s blog post, ” What? Urinsane.”

There is a new research that discovered urinating into robots can make them work. Or we can say, robots would seem run by human’s pee in the future. Although we live in the century which recognizes tech improvement as the only consistence, people are ill-prepared for this big jump yet.

Shawwash thinks this (or in the future) ecosystem will hardly move forward simply because our environment can’t adjust this new functioning yet; or, on other word, can’t fit it in. It could a successful replacement of part of our labour nowadays that employers wouldn’t have to hire workers by a large cost because we only need to active our automated machines and reward them by our pee. I firmly agree with Shawwash at this point, that this is ridiculous. In this case, he had a suggestion basically goes as hiring people working aside of the robots, and then people would be saving much more time with better efficiency due to the effort of robots.         

(Marcus du Sautoy with one of Luc Steels’s language-making robots. Photograph: Jodie Adams/BBC)

Personally, firstly I think the goal that getting robots involved our lives takes a long period of time to achieve. Secondly I assume the majority of population wouldn’t want to take the chance of working with( or hiring) robots. Both of my assumptions are based on the fact that robots lack of thoughts. They might have been intellectually assigned skills, they still have no brain. At this point, I support Shawwash’s general opinion of this revolution.

References: Khaled Shawwash’s blog page     Natural News       the guardian|TheObserve 

With the latest International Data Corporation (IDC) shown, global market share of BlackBerry smartphones plunged in the third quarter to just 1.7 percent, which is dropped by 40 percent comparing to the same time last year. It’s definitely a serious challenge for the BlackBerry’s leadership and the company itself as a whole. There is no doubt that both Apple and Android are moving forward while dragging off BlackBerry to the end of the edge. Likely, the smartphone market has already closed the gate for BlackBerry even it had a good kickoff at the very beginning of entering the cellphone industry. On the other way speaking of this, the opportunity of reverse its underperformance worldwide is already impossible.

( AndroidPIT )

Through the past years, BlackBerry’s annual revenue has been showing in red, which somehow indicated that it’s hard for itself to fit in the main marketing trend anymore with the stereotype mobile style. Regardless of the blooming development of Apple and Samsung, BlackBerry may start to think of new product’s design in the future procedures. Keep it simple, as an previous automobile giant, it has no future if it has no creativity putting on its products.

To sum up, in order to be financially independent, the top management of BlackBerry necessarily needs be self aware then move forward by coming out with strategic forecast in terms of recent marketing trends.

References: BNN   Apple Insider    AndroidPIT

With the rapid growth of world, more and more trendy products are cohesively generated by wise human. Some of them succeed in the relevant markets and have been playing a controlling role at the top of the mountain. Through the last several years, I’d like to say that Bitcoin did this, it has successfully grasped everyone’s eyes essentially because it’s a revolutionary product and it creates value.

As the new trading platform, bitcoin remodelled people’s general notion of money and their functioning. It doesn’t only consolidate the virtual tradeoff, but also involves people’s perspective of burgeoning coin market across the world. Additionally, we are in 21st century, the era involving networking and tradeoff at every single corner of the world.

However, bitcoin is still on the tipping point. People may have been used to live with bills, coins and cards, which can be visually seen during the trading. In contrast, bitcoin only displays through webs and some transit stations in the reality. In spite of this, people still considerably hold the view of that bitcoin will somehow devalue and never be on stream.

Reference: Not Quite Noahpinion    BNN    PIQUE    GIGAOM

IKEA, the most competitive furniture supplier across the world, joined the ranks of wind-energy developers in Alberta. In other word, It’s driving itself considerably to a new sustainable road by manufacturing low-carbon products with renewable energy, which is regarded as win-win-win strategy by the retailer’s Canadian president (BNN BusinessNewsNetwork).

In contrast to most of the furnishing companies so far, IKEA is supposed to be the vanguard of using renewable energy. Most significant point of implementing this approach to catch up the world’s trend is that moving one step ahead of the others will substantially help IKEA withdraw better reputation . Once renewable energy fully dominates IKEA’s producing chain, it’ll be a super competitive furniture seller around the whole world since making profit with low cost and a few environmental factors.

In terms of how companies consider respect to the low-carbon product, apparently most of them still hold the view of resistance. Due to the scarcity of renewable energy, sellers have less willingness of paying for this kind of unfamiliar energy. The retailers’  main thoughts of improving their companies’ scale are still based on the foundation of how much profit they make and how much they cost. Thus, as IKEA stepped out, I’d assume there are more coming. Regardless of the current company competence, more followers of using renewable energy would stop by in order to produce more with less material by entering the long-run business market. It’s actually more profitable if a furniture company thinks of this revolutionary way.

Thus, if a company owns a pair of sustainable eye, they actually already own the market.

References: BNN  Perbina.Org  Financial Post