IKEA, the most competitive furniture supplier across the world, joined the ranks of wind-energy developers in Alberta. In other word, It’s driving itself considerably to a new sustainable road by manufacturing low-carbon products with renewable energy, which is regarded as win-win-win strategy by the retailer’s Canadian president (BNN BusinessNewsNetwork).

In contrast to most of the furnishing companies so far, IKEA is supposed to be the vanguard of using renewable energy. Most significant point of implementing this approach to catch up the world’s trend is that moving one step ahead of the others will substantially help IKEA withdraw better reputation . Once renewable energy fully dominates IKEA’s producing chain, it’ll be a super competitive furniture seller around the whole world since making profit with low cost and a few environmental factors.

In terms of how companies consider respect to the low-carbon product, apparently most of them still hold the view of resistance. Due to the scarcity of renewable energy, sellers have less willingness of paying for this kind of unfamiliar energy. The retailers’  main thoughts of improving their companies’ scale are still based on the foundation of how much profit they make and how much they cost. Thus, as IKEA stepped out, I’d assume there are more coming. Regardless of the current company competence, more followers of using renewable energy would stop by in order to produce more with less material by entering the long-run business market. It’s actually more profitable if a furniture company thinks of this revolutionary way.

Thus, if a company owns a pair of sustainable eye, they actually already own the market.

References: BNN  Perbina.Org  Financial Post