With the latest International Data Corporation (IDC) shown, global market share of BlackBerry smartphones plunged in the third quarter to just 1.7 percent, which is dropped by 40 percent comparing to the same time last year. It’s definitely a serious challenge for the BlackBerry’s leadership and the company itself as a whole. There is no doubt that both Apple and Android are moving forward while dragging off BlackBerry to the end of the edge. Likely, the smartphone market has already closed the gate for BlackBerry even it had a good kickoff at the very beginning of entering the cellphone industry. On the other way speaking of this, the opportunity of reverse its underperformance worldwide is already impossible.

( AndroidPIT )

Through the past years, BlackBerry’s annual revenue has been showing in red, which somehow indicated that it’s hard for itself to fit in the main marketing trend anymore with the stereotype mobile style. Regardless of the blooming development of Apple and Samsung, BlackBerry may start to think of new product’s design in the future procedures. Keep it simple, as an previous automobile giant, it has no future if it has no creativity putting on its products.

To sum up, in order to be financially independent, the top management of BlackBerry necessarily needs be self aware then move forward by coming out with strategic forecast in terms of recent marketing trends.

References: BNN   Apple Insider    AndroidPIT