Like Doug Mahoney, I belive more women-started international businesses should be encouraged, particularly in the UK. However, besides the fact that he claims if women started up as much businesses as men, there would be 150,000 more international businesses started up in the UK, Mahony doesn’t really go on to provide the unique benefits of women-initiated businesses. Companies such as Omega World Travel and Baby Einsteins were founded by women, both going on to be mega-successful, unique corporations, OWT going on to become the fourth-largest US independent travel agency, and Baby Einsteins being sold for huge bucks to Disney, prior to the deal grossing $10 million in its first three years. Wow! Women bring a unique perspective, adding spice and variation, but not at the expense of successfulness, to the corporate world, catering to target audiences with approaches that may not otherwise be prioritized (with reference to BE: could you see a man coming up with that?). I think women may sometimes feel their ideas and entrepreneurial spirit may receive less than deserved confidence and consideration because of sexual discrimination/ inequitable male/female roles (what other reason is there for women’s international businesses to account for only 16% of the UK’s total, honestly?), but I believe that with authentic support from the industry, women’s entrepreneurial abilities will significantly benefit the world through innovation and perspective.

(http://blogs.birminghampost.net/business/2012/11/inspiring-more-women-led-busin.html)