The fast food industry is big, bad, and belligerent towards the health of its consumers, especially the younger ones. Companies such as McDonalds, Burger King, and Wendy’s, consistently market their nutrition-void, calorie dense “food” to the malleable and impressionable minds of children. Whether it be toys featuring the latest Pixar movie’s characters, or paper crowns, or milkshake-esque drinks containing candies, such as Reese or Smarties, easily recognized and craved by children, these fast food restaurants hold nothing back in attempt to hook and reel in every child that happens upon one of their many commercials broadcast frequently on most children’s television networks, or sees one of their friends at school with a novel McD toy. But what the real catch is is just how detrimental this kind of food is to a child, or anyone for that matter’s, health. It’s comparable to someone bombarding a smoking addict with cigarette advertisements to make smoking look as appealing as possible, while simultaneously keeping from their customers the fact that the product is deadly. It’s human instinct to find pleasure in consuming sugar, fat, and sodium-dense foods, and that’s the extent of what kids, and apparently most adults in the U.S., know, but foods dense in sugar and fat, and consequently calories, are detrimental to health, and promote malnutrition and obesity. There is absolutely no health benefits to eating fast food relative to almost any other food, and yet, in the name of money, that is what is marketed heavily, insistently, to our kids. Not anything that will help them grow properly, Not anything that will keep them healthy and encourage longevity and wellness. Not anything that promotes good eating habits. Just something that tastes good, and though the monetary cost for the food may be cheap, eating at these places is anything but thrifty.