As every male aged 8-45 knows, Sony and Microsoft’s next video generation of video game consoles are being released this November, after a good 6+ months of heavily marketing both the pros of their products, and the cons of their competitor’s, not unlike the older Mac vs. PC ads of a few years ago. While at this point both consoles appear to be largely in demand, with both systems’ pre-orders being sold out in many areas, the road to release has only been a meridian in the battle between Sony and Microsoft in representing their PS4 and Xbox One, respectively. While both companies have tried to build a superior system, Microsoft’s approach was seen somewhat less favorable by the public when some of its console’s detrimental “features” were announced: Many restrictions on physical disc sharing, which would impede on friend-loaning and also re-resale of games, and a requirement that the console must be able to connect to the internet at least once every 24 hours, otherwise the console would lock down, and you wouldn’t even be able to play games that don’t require internet connection. Sony was quick to help Microsoft advertise these features, and make clear that the PS4 would not be similar to the Xbox One in having any of these console additions: https://www.youtube.com/watch?v=kWSIFh8ICaA. Though Sony gained attention for its lack of detrimental features, the flack Xbox received forced it to reconsider, and ultimately change its decision in including such limitations. By the power of marketing and competition, Sony effectively assisted Xbox in becoming what many would call a now more appealing console, and as further ad campaigns continue to pour out of both parties as their launch days approach, one thing is clear: both contenders are looking stronger by the day.