Through AdWords, Google allows a company to have their product listed at the top of search results for a pay-per-click fee. This makes it easier for companies to make themselves available to consumers who may be looking for their product.

Recently AdWords has made it so companies can set a budget and split it between different AdWords campaigns. This new feature should appeal to small businesses as it allows for an easier allocation of funds. Companies with smaller budgets can decide on an appropriate amount for their AdWords campaigns and if one campaign underperforms that money can be used to further supplement the more successful campaign.

In my opinion Google AdWords already provides a terrific opportunity for companies who do not have the same big marketing budget as other companies in their market. AdWords’ pay-per-click fee should insure that a company receives at least some benefit from the money they put into marketing, whether it is through increased awareness or could even lead directly to sales.

Another benefit for small businesses is that AdWords allows them to target their market geographically. For business that don’t need a global appeal or even to market outside a small area, the city they’re based in for example, Google makes it possible to restrict search results to areas that will be meaningful for said business.

Through Google’s AdWords and people’s increased reliance on Google to find what they’re seeking, Google has made it easier for smaller businesses to stay relevant. AdWords allows small businesses to pay for advertisement that is significant to them.