Changing the World – From Me to We

Back in high school, I was quite involved with my school’s Global Awareness Initiative Network (GAIN). This club worked very closely with Me to We, a social enterprise founded by the Kielburger brothers. A social enterprise is an organization that makes profits by supporting a social cause. In this case, Me to We sells clothes and accessories, while donating half of the profits to the charity Free the Children. Both of these organizations aim to provide basic necessities to various third world countries. They have worked together on various global campaigns, with an emphasis on inspiring youth to lead the way.

Marc and Craig (right) Kielburger.

I participated in various sponsored fundraisers such as trivia nights, We Scare Hunger, and toiletries donations. With the help of the school, our club was able to fundraise enough money to build a well in Sierra Leone. I was also an active volunteer at We Day 2012, and the experience was absolutely incredible. There was an astounding amount of guest speakers and celebrities who explained their story of change. This event inspires youth every year to make a difference and be a leader for change.

I truly believe that social enterprises are fantastic organizations and it is exciting to see this idea continue to grow in popularity. I am very passionate about the work that is being done by the Kielburgers, and I will definitely look for more opportunities to get involved.

Check out this video explaining what WE Day is:

https://www.youtube.com/watch?v=8gDvDs5hxzg

References:

http://www.freethechildren.com/get-involved/campaigns/

http://www.metowe.com/about-us/our-organization/

Pictures:

http://www.thestar.com/life/parent/2009/04/15/kielburgers_to_help_schools_in_toronto.html

http://www.pangcouver.com/2012/10/20/we-day-vancouver-2012-free-the-children-rogers-arena/

Tesco Scanners: Clever or Unethical?

A Tesco gas station in London

In a recent Businessweek article, Tesco’s business technology management (BTM) plans were revealed, resulting in disapproval from many customers. The world’s third largest retailer plans to install scanning technology into all of its U.K. gas stations. Using this software, Tesco can make guesses on a customer’s mood and combine that with purchase history to provide advertising that will suit them. For example, the system may suspect that a man is tired and an advertisement for coffee will immediately show up. This is one of the many examples of how companies are beginning to combine information technology with business to make important marketing decisions. Other retailers have begun installing cameras and heat sensors inside their stores as well. However, there is one main question that arises from these practices:

 Is this ethical?

 Personally, I believe that using BTM in this manner is acceptable. Sure, the argument can be made that customers have not given consent to companies to monitor their face. However, these customers forget that every store they go into, there are security cameras recording their actions. The scanners act no differently and only try to provide customers with a more tailored experience. Furthermore, customers still have the choice to buy these products. It is merely providing suggestions and again, making the consumer have a much more enjoyable experience.

References:

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/tesco-to-use-face-scanners-for-targeted-advertising/article15324033/

http://www.businessinsider.com/tesco-installs-face-scanning-cameras-at-gas-stations-2013-11

http://www.businessweek.com/articles/2013-11-04/tescos-in-store-ads-watch-you-and-it-looks-like-you-need-a-coffee

Picture:

http://www.businessweek.com/articles/2013-11-04/tescos-in-store-ads-watch-you-and-it-looks-like-you-need-a-coffee

Motivation: What’s the Formula?

The topic of motivation has always been a difficult one. After all, what is the perfect way to motivate employees? An online article by Inc. argues that motivation is not a science, but rather an art. There is no precise formula. Successful managers must truly understand what interests their employees and figure out ways to use it as motivation.

 I completely agree with Daniel Duncombe’s post on the effectiveness of yelling. He states that the organizational culture of a sports team is significantly different from an investment bank or law firm. This is extremely crucial for managers to keep in mind. The first person that came to my mind was John Tortorella, head coach of the Vancouver Canucks. During his tenure with the New York Rangers, Tortorella was notorious for yelling at his players, and more specifically, young rookies. This eventually de-motivated them and stunted their development.

This is the perfect example of a manager who clearly believed that there was only one method of motivation, and that he must stick to this method no matter what the circumstances may be. This proved to be unsuccessful, as he was fired by the Rangers in 2013. After accepting a job with the Vancouver Canucks, Tortorella announced that he had changed his philosophy. He would begin yelling less and focusing more on how to motivate individual players.

References:

Yelling as a Type of Motivation?

http://www.inc.com/guides/hr/20776.html

http://www.economist.com/news/business/21589866-firms-keep-grading-their-staff-ruthlessly-may-not-get-best-them-ranked-and-yanked

Picture:

http://gcaggiano.wordpress.com/2011/04/24/rangers-reward-coach-john-tortorella-with-three-year-extension/

Why Do People Leave Google?

After reading Cymbie Kwok’s blog on the Google culture, I thought to myself, “Surely there must be some issues with working at a place like Google”. Sure enough, with a little more research, I found an Entrepreneur article that compiled various confessions from Google employees.

An interesting confession was that more often than not, Google employees were over-qualified for their jobs. Google appears to be caught up in the idea that they must always hire “the best of the best”, resulting in some graduate level employees doing mundane tasks such as removing YouTube content. After going through a month-long hiring process, this simply does not make sense for employees. This could cause high job dissatisfaction, which would increase the turnover rate and training costs. Another issue for employees in Google is the sheer size of the company. For the majority of workers, their tasks have a minimal effect on how customers use the services. As a by-product of this issue, internal competition would start to rise.

Similar to Cymbie, I would definitely enjoy working at Google. However, it is important to understand why some employee would choose to leave this company. As a business owner, I would want to acknowledge these issues and try to fix them to lower turnover rates.

Check out this 2013 report where Google tied for 3rd among companies with the shortest tenure:

http://www.businessinsider.com/companies-ranked-by-turnover-rates-2013-7

References:

https://blogs.ubc.ca/cymbiekwok/2013/11/11/the-google-culture/

http://www.entrepreneur.com/article/229950

Why Google Employees Quit

Picture:

http://www.designyourway.net/blog/inspiration/interior-design-inspiration/best-38-id-like-to-work-in-that-place-offices/

Playstation 4: Better Start Updating

During a recent Comm 101 class on IT and Information Systems, the class begun a discussion on how software developers now focus on timeliness rather than quality. As a result of this, there is an increasing amount of software glitches and updates are often required to fix them. This got me thinking about the upcoming PlayStation 4 release and how Sony has already announced a day one update.

About a month before the PS4 officially launched, Sony posted on their official blog that a 300 MB system update would be required to gain access to multiple online features. I could not help but laugh when I heard this news. I was amazed by the fact that a brand new product would already have issues and require the consumer to download features themselves. More importantly, the services that needed updating were so heavily marketed by Sony. Examples include party voice chats, remote play, and taking screenshots during gameplay.

I started thinking more about this story, and realized that it comes down to one issue: miscommunication between managers and IT/software developers. Clearly the emphasis was placed on releasing the PS4 on time instead of thoroughly testing and building a high quality product. According to Keith Faigin, there are ten questions that managers should ask about software projects, including “How will this be tested?”. It is quite apparent that these features were not tested before shipping, and an update was required to fix this mistake. While timeliness is important for any project, quality should not be compromised in the process. It will be interesting to see if Sony releases more updates in the future for this gaming console.

References:

http://www.engadget.com/2013/10/25/sonys-playstation-4-will-require-a-day-one-update-mobile-app-t/

http://blog.us.playstation.com/2013/10/25/ps4-system-software-update-1-50-details/

http://www.techrepublic.com/blog/10-things/10-questions-non-techie-managers-should-ask-about-it-projects/3078/

Picture:

http://news.cnet.com/8301-17938_105-57581501-1/sony-everythings-been-tuned-with-ps4-controller/

Nestle’s CSV Plans

When I used to hear the word “Nestle”, I would immediately think of the unhealthy chocolate bars that children would get for Halloween. Images of glucose and calories were often associated with this company. However, this all changed when I heard about its plan to create shared value, a concept that was greatly emphasized in Comm 101.

<b>Call for entries open for 2014 Nestl Prize in Creating Shared Value: Nominate innovative initiatives in nutrition, water or rural development</b>

A blog post by Hans Jöhr, the head of agriculture at Nestle, recently outlined the corporation’s initiatives to create shared value. As stated by the Harvard Business Review, there are three distinctive ways to effectively create shared value: re-conceiving products, redefining productivity in the value chain, and enabling local cluster development. Nestle is focusing primarily on cluster development by implementing a rural development plan. The basis of this plan is to provide financial assistance and agricultural education to the thousands of farmers that supply raw materials. This key activity allows Nestle to create economical and societal benefits. Rural farmers are trained to increase productivity and quality as well as establish sustainable farming systems. Simultaneously, Nestle is able to improve profitability by creating higher quality products and a reliable supply chain.

Ivorian farmer with one of Nestlé’s high-yield cocoa plantlets

Furthermore, Nestle holds frequent stakeholder forums to explain the idea of CSV and the company’s future plans. The company has also created a biennial “Nestle CSV Prize” that rewards business-oriented organizations for its efforts to create shared value. This prize acts as an incentive or motivation for other businesses to follow this emerging idea of creating shared value.

After reading about Nestle’s initiatives, my perception of the brand has been completely altered. Now, I see Nestle as an organization that truly cares about society and aims to address various global issues. I believe that the idea of CSV is brilliant and more companies should implement this into their business models. Large corporations have the ability to make a difference in the world, and I hope to see this trend continue.

Nestle has even created a separate YouTube channel for CSV, often uploading forum highlights and interviews. Below is a two minute video from their channel that explains the company’s work in Pakistan and the effect it has on farmers.

https://www.youtube.com/watch?v=p1yNcsKXrxs

References:

http://sloanreview.mit.edu/article/creating-shared-value-at-nestle/

http://www.nestle.com/csv/what-is-csv

http://www.marketwatch.com/story/debating-development-2013-creating-shared-value-forum-2013-10-29

External blog:

http://globalfoodforthought.typepad.com/global-food-for-thought/2012/09/guest-commentary-a-new-approach-to-agricultural-development.html

Image:

http://www.modernghana.com/GhanaHome/image_preview.asp?which=1&menu_id=1&id=NDM5NDI3

http://www.nestle.com/brands/chocolateconfectionery/chocolateandconfectionerycsv