So the other day as I was in SUB washroom after downing a bottle of water and as I stood at a urinal in a moment of relief, I couldn’t help but notice the advertisement on the wall in front of me. I’ve been in that very bathroom at least 2-3 times a day but that time was probably the first time I realized what an effective marketing strategy it was. There has to be countless people that enter this washroom everyday and with the timing of one’s “business” varying, people will almost instinctively look up at an ad as the time goes by. The ad i saw was for Roger’s student cell phone plans and in that 30 second interval, i have to admit, it made me feel like upgrading my own cell phone plan. In my opinion companies that promote themselves within the confines of a public bathroom make effective strides to communicate with consumers. And with many bathroom experiences just downright awkward at times, these ads, if nothing else, give people something to focus on while in the midst of answering nature’s call.
No limit to advertising power in the washroom
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That’s quite an insight, Calvin. With our generation developing an increasing ability to ignore the ads that surround us everyday, maybe its time that people stop putting up billboards and putting out flyers and really try to get in our faces. Maybe in years to come large companies will begin to sign million dollar advertising contracts to buy space in washrooms around the globe… probably not, but you never know.