Calvin's Blog

Usually when we think about marketing, we think about having a product and trying to let everyone know what it’s all about. But marketing can extend to so much more than individual goods that are fun eat or will make you smell great. Marketing is such a broad and creative area of business that is so easy to utilize and yet can be used as such a powerful tool to put something on the map.

What I’ve come to learn, after many classes and much reading of the textbook is that anything can be considered marketing. As long as you are doing something that is worth something to someone else and have a way of doing it, you are engaging in marketing!!

So if I pull into the ubc bookstore in my aston martin (no i actually dont have one but let’s for a minute pretend i did) and someone stops to admire my ride, I have just engaged in marketing. I have just marketed the awesomeness of my car to someone and by even looking at it, that someone has just gained value (being able to go home and dream about a nice fancy car) from that experience.

But of course its never that plain and simple. A lot of time marketing goes much much deeper, extracting the ideals, behaviour, and tendencies of the consumer. But if one is able to understand the basic fundamentals of the subject, they will be able to unveil the vast and unlimited potential of marketing that has made so many brands and products major successes.

One major aspect that we tend to market daily is ourselves. And through technological advances, it has been increasingly easier to be able to do so. Mediums such as facebook and twitter allow people to build their profiles and put themselves out there in a social network and in the process, has resulted in developing many new relationships sprung out of common interests, mutual friends, etc.

Marketing is an easy yet powerful tool that can help one to express their uniqueness and personality in a variety of ways for all to experience.

Here’s a link to a local youtube superstar hopeful who uses the site to express and market his unique brand of comedy.

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