Calvin's Blog

I was rereading an early post by Liam Fast on the UFC which I commented on earlier this term. I want to revisit the topic of marketing in the UFC just because I think they have done an extremely good job at promoting their brand into the most well known mixed martial arts promotor in the world. Dana White, the UFC president, is a visionary of the sport. Passionate and highly motivated of the company he represents, he has worked diligently in making mixed martial arts one the most recognized sports in the world. He has made sure that every event hosted by the UFC is full of excitement and energy for the fans and showcased nothing but the best talent the UFC has to offer. The main events of each fight card are very well promoted through television commercials, media ads, posters in local bars and pubs, and its great reputation has generated a lot of word of mouth advertising as well.

The creation of the Ultimate Fighter reality show, where a group of mixed martial artists compete for a contract with the UFC has also helped propel the once failing company into superstar status. The UFC has been the biggest influence to mixed martial arts and has exposed the world to one of the most entertaining and exciting sports out there.

The way fights are advertised: segments of the fighters training shown on TV, interviews with the fights in hostile settings talking about how much pain they plan to inflict on their opponent, even the weigh ins are extremely hyped up and very exciting even though fighters are not doing anything more than checking their weight and talking to press. But the way the UFC amps up their fights leading up to the event and the fighters also promote the company before every fight, are the reasons why the UFC is able to sell out each and every one of their events in astounding time.

I believe the UFC’s marketing prowess is second to no other firm in its market and its ability to attract people and to create anticipation and excitement at each of their events has led to great success at the present and has paved the way for even greater success in the future.

Promotion of the upcoming GSP vs Josh Koscheck fight for the Welterweight Ttile

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