{"id":23,"date":"2012-02-26T21:45:46","date_gmt":"2012-02-27T04:45:46","guid":{"rendered":"https:\/\/blogs.ubc.ca\/calvinroex\/?p=23"},"modified":"2012-02-26T21:45:56","modified_gmt":"2012-02-27T04:45:56","slug":"its-about-time","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/calvinroex\/2012\/02\/26\/its-about-time\/","title":{"rendered":"It’s About Time…or is it?"},"content":{"rendered":"

For the first time in 2012, Online Ad spending will surpass Print Ad’s. Check out the original post on Mashable<\/a>:<\/p>\n

“According to\u00a0a study<\/a>\u00a0released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year \u2014 a 23.3% increase from 2011 \u2014 compared to a sum of $33.8 billion on print.”<\/p>\n

But it’s somewhat surprising that it took this long for this trend to actually take place. I recently attended a marketing conference, and one of the speakers was giving examples of their magazine\u00a0advertisements. While I still think Print can be somewhat effective, I prompted the question, “Will there always be a place for newspapers or magazines or will do you think everything will become digital?”<\/p>\n

He’s response: “I think even though we’re seeing print advertising on the decline, the habit of picking up and reading a newspaper will never grow old”. I somewhat agree, however, \u00a0as our younger generation continues to be infiltrated with digital devices and starts to get their news from social media instead, print will eventually be\u00a0completely\u00a0filtered out. I know that for myself and friends, that twitter has now become my primary news for global events and trends.<\/p>\n

It will be interesting if advertisers can still find a niche for print advertising that’s untapped. Who know’s, maybe we’ll get tired of staring at screens and TV, tired of watching flashy (sometimes\u00a0obnoxious) digital ads, and revert back to the quiet simplicity of reading a newspaper.<\/p>\n

Thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time in 2012, Online Ad spending will surpass Print Ad’s. Check out the original post on Mashable: “According to\u00a0a study\u00a0released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year \u2014 a … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1921,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147924],"tags":[418025,461045,7094],"class_list":["post-23","post","type-post","status-publish","format-standard","hentry","category-online-advertising","tag-advertisments","tag-spending","tag-trends"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts\/23","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/users\/1921"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts\/23\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}