{"id":69,"date":"2012-03-29T22:12:58","date_gmt":"2012-03-30T05:12:58","guid":{"rendered":"https:\/\/blogs.ubc.ca\/calvinroex\/?p=69"},"modified":"2012-03-29T22:12:58","modified_gmt":"2012-03-30T05:12:58","slug":"the-second-screen-experience","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/calvinroex\/2012\/03\/29\/the-second-screen-experience\/","title":{"rendered":"The Second Screen Experience."},"content":{"rendered":"

\"\"<\/a><\/p>\n

Before I get started, here are some key points to take into consideration before I start explaining the potential in creating a Second Screen Experience.<\/p>\n

– Massive adoption of Mobile Media (Smartphones\/Tablets). More online\/digital activity via mobile device, especially in developed markets. However in the developing world, its important because its the first time their being connected with the interactive space.<\/p>\n

– In the US, over 50% of mobile users are smartphones. For ages 25-34, 4 out of every 5 phones sold is a smartphone. For advertising companies this is going to become a main channel.<\/p>\n

– The Second Screen Experience: Approximately 80% of individuals who have tablets, spend\u00a0significant\u00a0amount of time in front of TV on their lap.<\/p>\n

– Most of the focus of the 2nd Screen Experience is on the content. A lot of broadcasters are developing mobile apps to sync up their content.<\/p>\n

With those points in mind here’s where I believe theirs untapped potential. There’s a potential to\u00a0create a 360 degree type of experience that fully engages and interacts with the user at all points. A tablet would allow for the user to easily chat with others about what’s currently happening on the show (yes that’s being done, but not effectively), creating a much more social experience, allowing the user to customize or vote for the ending of the show, show trending topics related to the topic, or create an even more in-depth user experience through a viral portal.<\/p>\n

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\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Before I get started, here are some key points to take into consideration before I start explaining the potential in creating a Second Screen Experience. – Massive adoption of Mobile Media (Smartphones\/Tablets). More online\/digital activity via mobile device, especially in … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1921,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/users\/1921"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":10,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":80,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/posts\/69\/revisions\/80"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/calvinroex\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}