{"id":44,"date":"2011-11-21T00:45:34","date_gmt":"2011-11-21T07:45:34","guid":{"rendered":"https:\/\/blogs.ubc.ca\/cameronfrick\/?p=44"},"modified":"2011-11-21T00:45:34","modified_gmt":"2011-11-21T07:45:34","slug":"product-placement","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/cameronfrick\/2011\/11\/21\/product-placement\/","title":{"rendered":"Product Placement"},"content":{"rendered":"<p>Gordie Dutka&#8217;s blog on <a title=\"Product Placement\" href=\"http:\/\/https:\/\/blogs.ubc.ca\/gordiedutka\/2011\/09\/10\/product-placement-isnt-it-obvious\/\">Product Placement<\/a>\u00a0spiked my own interest on the topic. I discovered that products placement is present in nearly 85% of TV shows and movies. Often, people think that product placement is quite obvious, but I think that if you aren&#8217;t looking out for it, you probably won&#8217;t see it. Gordie used the example of Junior Mints in Seinfeld. Seinfeld was a show that I grew up watching almost everyday and I remember seeing that episode at least a few times&#8230;.but I never thought about how much Junior Mints would have payed Seinfeld to feature their product.\u00a0<a href=\"https:\/\/blogs.ubc.ca\/cameronfrick\/files\/2011\/11\/080122-american-idol-hmed-8ph2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-46\" title=\"080122-american-idol-hmed-8ph2\" src=\"https:\/\/blogs.ubc.ca\/cameronfrick\/files\/2011\/11\/080122-american-idol-hmed-8ph2-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/blogs.ubc.ca\/cameronfrick\/files\/2011\/11\/080122-american-idol-hmed-8ph2-300x199.jpg 300w, https:\/\/blogs.ubc.ca\/cameronfrick\/files\/2011\/11\/080122-american-idol-hmed-8ph2.jpg 414w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>My personal favourite example is Coke in American Idol. A show like American Idol that averages 26 million viewers each episode must receive a massive amount of money from Coke. I used to wonder how they afforded to pay their judges millions of dollars per episode but I think payments from Coke and Ford, whose products are featured in every episode, explain it.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gordie Dutka&#8217;s blog on Product Placement\u00a0spiked my own interest on the topic. I discovered that products placement is present in nearly 85% of TV shows and movies. Often, people think that product placement is quite obvious, but I think that if you aren&#8217;t looking out for it, you probably won&#8217;t see it. Gordie used the [&hellip;]<\/p>\n","protected":false},"author":8781,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/users\/8781"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"predecessor-version":[{"id":47,"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/posts\/44\/revisions\/47"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/cameronfrick\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}