Hello classmates,
Now here we are second week back at school jumping right into the books, the team projects, partying, and for my first time BLOGGING. I hope everyone had a great summer and were somewhat ready to come back to the school life.
Personally I had a fun summer including canoe trips up the Indian arm, traveling to the interior, and working extremely hard.
I have stumbled across www.greenbiz.com and found allot of their articles quite interesting.
To tie in with sustainable marketing the article “10 Ways to Make Your Message Resonate With Green Consumers” looks at ways to attract green consumers with marketing techniques. I personally believe #2 and #3 in the article are becoming increasingly important as consumers are catching on to companies that are green washing. In addition, it is important to stay strong with company values and be honest as it is the only way to have sustainable business that will last the ages.
One reply on “Let the Blogging Begin!”
That’s an interesting article. It seems like they mention a lot about just being honest and open to your consumers, which in my opinion is very important because I agree with what you said that a lot of consumers are catching on and being more critical of what businesses are doing. I especially liked #3 as well, “stand tall with your values” because businesses should be proud of the fact that they are contributing to changes towards sustainability. Thanks for sharing!