After I listened a lecture about sustainability in commerce 101, it took my interest, because companies starting to prefer more eco friendly products and that preferance were increasing company’s both brand image and revenues. For example, The Hertz Corporation, the world’s largest general use airport car rental brand, announced that they are offering clean diesel base cars. With this feature company became the first car rental company who offers that car-fuel technology. Company called this section; “Green Traveler Collections”.

In that category, company offers variety of cars which are fuel efficient and that use clean fuel with lower CO2 and low emission technology. In order to support “Green Traveler Collections” company is using statistics[1] to show the savings to customers when they choose those cars. Thus, this creates cheaper car rentals and customers will spend less money on gas. By this category, company is aiming more eco friendly customers, who cares about sustainability and environment. Chairman and CEO of the company Mark P. Frissora says “Hertz has one of the largest, most fuel-efficient fleets in the industry”. It is anticipated that this feature in the company will increase company’s sustainability profile and generate more revenues.

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http://www.kbb.com/car-news/all-the-latest/hertz-adding-2012-volkswagen-jetta-tdi-to-its-green-traveler-collection/