I could not resist commenting on Samar Bose’s blog post. I also came across this new marketing innovation, however due to a different company called SeamBI.
Now a days adds are a common pain to many technology users. Consumers are forced to watch at least a few seconds of an add in order to watch the initial episode or youtube video clicked on. This leads to the association of advertising being annoying and unwanted. A connotation corporations should not be creating.
On the other hand potential costumers don’t mind creative advertising that interacts with their environment. One of these ideas is retroactive product placement. Where product placement can be added digitally even after the creation of the movie/series/music video.
Through this technique, many spectators may unconsciously relate to their favourite media, making positive connections between the product advertised and the televised image.
Just to give you a little taste of what retroactive product placement is, here is an example: