{"id":22,"date":"2013-10-07T20:07:21","date_gmt":"2013-10-08T03:07:21","guid":{"rendered":"https:\/\/blogs.ubc.ca\/candicechiu\/?p=22"},"modified":"2013-11-18T03:00:41","modified_gmt":"2013-11-18T10:00:41","slug":"mickey-ds-deceiving-image-as-official-restaurant-of-the-olympic-games","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/candicechiu\/2013\/10\/07\/mickey-ds-deceiving-image-as-official-restaurant-of-the-olympic-games\/","title":{"rendered":"Mickey D’s Deceiving Image as Official Restaurant of the Olympic Games"},"content":{"rendered":"
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McDonald’s. The Official Restaurant of the Olympic Games.<\/p><\/div>\n

Re: Colin Lam’s Blog Post- Why McDonald’s Remains Atop the [Fast] Food Chain<\/a>\u00a0
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Reading my classmate, Colin Lam’s blog about how McDonald\u2019s adaptations to the demands of consumers allows it to stay atop the fast food chain made me reflect upon the image which I have of McDonald\u2019s. I have always been internally conflicted with whether McDonald\u2019s is healthy or unhealthy. It is basically common knowledge that McDonald\u2019s does not sell healthy food, and McDonald\u2019s knows that in order for it to be successful it must meet the demands of the increasingly health conscious consumer base. What McDonald\u2019s has done is simply spectacular. By being key partners with leading healthy living associations such as the Olympics, FIFA and NBA, we naturally associate the values of McDonald\u2019s with those of its partners. The Olympics promotes healthy living, competitive sports and the world coming together to celebrate the achievements of their country’s athletes. Ironically, McDonald’s, a company that sells greasy junk food, is its biggest sponsor. During the Olympics, the venues and our television screens are flooded with McDonald\u2019s promotions, causing us to form the deceiving linkage that there is an association between the cholesterol-saturated foods of McDonald\u2019s and the healthy lifestyle that the Olympics promotes. In fact, this is so controversial that critics have debated whether it is ethical to place McDonald\u2019s brand next to the spotlight of the Olympics when the two have obviously opposite values.