“Where can you find the most reliable financial information on a company like Coke?” My Professor asked in class.

The most useful information I found on Tesla came directly from its website. Not only does the website include general information on the company but it also has additional sections dedicated for blogs. One type of blog is specifically for the administrative staffs to update customers on the company and its new products. The other type of blog called Customer Stories is for sharing customer’s personal experience with Tesla.

For example, I found the blog, All Our Patent Belong To You, extremely helpful.

1. The blog provides the most reliable and accurate information released because it is written by the CEO; or in other blogs by its administrative team.
2. The blog is a marketing channel for the company because it updates the quickest and newest information. Customers are actively visiting the website for updates and reviews.
3. Customers can comment below the blog for their opinion on the issue which creates a platform for customers to interact by agreeing or disagreeing; in this case to appreciate what the company does.