Mar
20
America’s Next Greatest Restaurant
Posted by: Carina Ip | March 20, 2011 | Leave a Comment
As the slew of reality TV continues to diversify itself a new “America’s Next” has been picked up by NBC, claiming to find America’s Next Greatest Restaurant. Following in the footsteps of America’s Next Top Model, American Idol and other shows like America’s Got Talent, this new reality show offers the prize of a restaurant […]
Mar
15
Girl Scout Cookies, more business owners than Sauder will produce?
Posted by: Carina Ip | March 15, 2011 | Leave a Comment
I came across a marketing blog that is about “news and views on the female consumers” called Wonder Branding and what caught my eye was an article written about the girl scouts marketing tactics in the US. With a little bit of supplemental research, to my astonishment, the girl scout cookie business generates $700 million […]
Mar
12
Open on Sunday’s!
Posted by: Carina Ip | March 12, 2011 | Leave a Comment
A customer came in the other Sunday, and gave me his spiel about how when he was in his working years, when the common grocery store announced it was going to be open on Sunday’s an uproar of controversy occured. But now as the consumer driven market continues to flex its powers, TD Bank is also […]
Mar
3
RRRRRRoll Up the Rim!
Posted by: Carina Ip | March 3, 2011 | Leave a Comment
In response to Sydney Archer’s blog, I wanted to talk about Tim Hortons Roll up the Rim promotion. Tim Hortons has differentiated it’s product by offering prizes, small and big, to seduce customers to purchase. And much like how $5 is almost synonymous with Subway, rolling up the rim is definately a trademark for Tim […]