Mar
12
Open on Sunday’s!
Posted by: Carina Ip | March 12, 2011 | Leave a Comment
A customer came in the other Sunday, and gave me his spiel about how when he was in his working years, when the common grocery store announced it was going to be open on Sunday’s an uproar of controversy occured. But now as the consumer driven market continues to flex its powers, TD Bank is also opening on Sunday’s and therefore will be open 7 days a week! Other banks are just starting to opening up their Saturdays!
Why is TD Bank opening on Sunday’s? Well basically to build upon their brand of Comfortable Banking, and what more comfort than being open 7 days a week (besides 24 hour banking :O ). From a couple of conversations with Sunday bankers, alot of people really appreciate the extended hours and convienience of being able to fulfill their financial needs on a Sunday, as well as other little things like gaining access to their safety deposit boxes.
TD has exceeded at positioning its brand as being custmer centric. The added value of customer service is TD’s way of differentiation and increases loyalty to an industry that is typically not very personable. This dedication to providing a good customer experience, has transcended its way into training programs and won TD the title of “Highest in Customer Satisfaction in Retail Banking in the Mid-Atlantic Region” 5years in a row.
Prior to my employment at TD, I was unaware that the people there treat you so well! So my suggestion in promotion to TD, would be to appeal more to the students who have grown up sheltered from personal banking. Most students either don’t bank, bank solely online or have their parents do their banking, and a majority of teenagers simply bank with whichever bank their parents bank with. By doing sponsorships of university events and giving student perks, TD will expose what a wonderful bank they really are.