Mar
15
Girl Scout Cookies, more business owners than Sauder will produce?
Posted by: Carina Ip | March 15, 2011 | Leave a Comment
I came across a marketing blog that is about “news and views on the female consumers” called Wonder Branding and what caught my eye was an article written about the girl scouts marketing tactics in the US. With a little bit of supplemental research, to my astonishment, the girl scout cookie business generates $700 million dollars in sales! In the article the writer brings up an experience where she overhears tactics of selling demonstrated by a girl scout. A popular excuse and reason used to reject the girls would be because of dietary reasons, “on a diet” or “watching the calories” but in the situation, the girl comes right back at the customer with
“Okay. Well, guess what? You can still buy a box and donate it to our troops overseas. How would you like to buy a box for our soldiers?”
and honestly how do you say no to that?
This amazing video exemplifies and shows the scope of what the Girl Scout Cookies brand is. The re-branded Girl Scout Cookies, emphasizes it’s positon as a stepping stone for young girls to learn the logistics of operating a business and helping the community.
Analyzing this advertisement through the AIDA Model
Attention: The inspirational background music paired with the graphics really grabs your attention.
Interest: The content of the story written out addresses specific questions that capture the interest of viewers.
Desire: Images of the cookies themselves as well as the social issues that they promise to help.
Action: “So the next time.” Implying that you will buy the product!
Another cool video about the cookies: