Mar
20
America’s Next Greatest Restaurant
Posted by: Carina Ip | March 20, 2011 | Leave a Comment
As the slew of reality TV continues to diversify itself a new “America’s Next” has been picked up by NBC, claiming to find America’s Next Greatest Restaurant. Following in the footsteps of America’s Next Top Model, American Idol and other shows like America’s Got Talent, this new reality show offers the prize of a restaurant franchise business, equipped with 4 knowledgeable investors and exposure to the American TV watching population. The objectives of this show are like any other, contestants compete in challenges and at the end one prevails and wins the grand prize. The interesting thing about this theme is that the winner will be opening franchises of a fast food restaurant, a business that is completely accessible to the public. Unlike watching a model win a title, seeing a restaurant go from a dream to an actual business has the potential to attract a large consumer base. The novelty of trying the food may be enough for a fast food restaurant to succeed.
This unique integrated marketing mix is pulling fast food eaters to want to try the new product. At the same time the contestants are using push marketing to sell their idea of a restaurant. It is arguable that this type of show is direct marketing, as the media is carrying a specific message to inform the population of the process and formation of a new fast food chain.
After watching the whole season, would you try their food?
