Apr
6
Rebranding, gone wrong.
Posted by: Carina Ip | April 6, 2011 | Leave a Comment
Gap’s stirred up discontent in social media last year when it premiered it’s newly renovated logo. The new logo was met with no open arms and pretty negative feedback. I am writing this as a response to a marketing blog (probably done last term) by Cindy Cui. She posts “GAP, an established fashion retail store since […]
Apr
1
CakeDeals
Posted by: Carina Ip | April 1, 2011 | Leave a Comment
I am part of a club on campus called the Chinese Varsity Club. We recently held an event that was sponsored by the website, CakeDeals. They gave us cards to give out to each attendee, the premises of the card was to increase traffic to the website. The card is brightly colored (attention), promises a […]