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Gap’s stirred up discontent in social media last year when it premiered it’s newly renovated logo. The new logo was met with no open arms and pretty negative feedback. I am writing this as a response to a marketing blog (probably done last term) by Cindy Cui. She posts “GAP, an established fashion retail store since […]

I am part of a club on campus called the Chinese Varsity Club. We recently held an event that was sponsored by the website, CakeDeals. They gave us cards to give out to each attendee, the premises of the card was to increase traffic to the website. The card is brightly colored (attention), promises a […]

As the slew of reality TV continues to diversify itself a new “America’s Next” has been picked up by NBC, claiming to find America’s Next Greatest Restaurant. Following in the footsteps of America’s Next Top Model, American Idol and other shows like America’s Got Talent, this new reality show offers the prize of a restaurant […]

I came across a marketing blog that is about “news and views on the female consumers” called Wonder Branding and what caught my eye was an article written about the girl scouts marketing tactics in the US. With a little bit of supplemental research, to my astonishment, the girl scout cookie business generates $700 million […]

A customer came in the other Sunday, and gave me his spiel about how when he was in his working years, when the common grocery store announced it was going to be open on Sunday’s an uproar of controversy occured. But now as the consumer driven market continues to flex its powers, TD Bank is also […]

In response to Sydney Archer’s blog, I wanted to talk about Tim Hortons Roll up the Rim promotion. Tim Hortons has differentiated it’s product by offering prizes, small and big, to seduce customers to purchase. And much like how $5 is almost synonymous with Subway, rolling up the rim is definately a trademark for Tim […]

Forget subscribing to magazines and reading about products to try, subscribe to Birchbox (USA) or Loose Button (Canada and USA)and get “deluxe” sized samples right to your door! This idea really sparked an interest in me because I am the type of shopper who is often lazy to go to the mall and ask to try […]

During hours of procrastination and plain boredom, alot of females, like myself, will turn to popular sites like Youtube for some quick entertainment. A few years ago, I noticed a spike in videos that revolved around Makeup Tutorials. Amoung the most famous makeup gurus, according to youtube titles, is the Most Subscribed Guru of all time, […]

As a celebration of their 50th anniversary, Sanrio partnered up with McDonald’s again to offer an exclusive adjustable watch that would be sold individually and with the purchase of your favorite Happy Meal. These cute and fully functional watches sold out within weeks and I personally was quite disappointed I didn’t collect them all when […]

(To the tune of Kesha – Tick Tock) Wake up in the morning, feeling like a student. Grab my glasses, and textbooks I’m gonna hit Henry Angus. Before I leave, I rinse my mouth with a grande ‘bucks coffee. Regardless of whether you are an avid coffee drinker or an occasional caffeine go-er you are probably […]