Consumers have a bunch of information due to the Internet; they have so many data to analyze before purchasing a product or service. Nowadays there are so many brands to compare that they offer the same with different prices and different add values, so consumers have the opportunity to study deeply each product. There are also now different Internet engines that make this job easier for the buyers. There are so many pages that help you to make the best decision at the time of buying a product. One of the most known page is Amazon.com, which is a web site were you can find all kind of products classify by their category. You can enter in each category and find all the different products with all its prices, descriptions and stars (the value of the product). Like amazon it exists other web pages where you can compare different items before making the purchase, and every time more the volume of these new pages is bigger as consumers are using these sites more often.

I have found a very interesting comparison engine that mixes the comparison engine with the social activity. This web page is called SocialCompare, it is an innovative sharing community where you can make your own comparisons and you can share them with other people that are registered in the web page.  These other people can add items in your comparison or modify them (with your permission).

How does it work?

You as a user want to make a comparison between different brands of the same category. First of all you create a table with the different brands and in this same table you add in another column the qualities that you want for your product, thus you compare the different brands with the different qualities. Moreover, in the table you will add the pricing and other relevant information. Below you can see an example of how the table would look like:

With these comparisons other users that are looking for the same product as you can use the comparison to make a good decision in order to purchase the product. Other users can also add information, vote for the table that you have made and make comments.

In my opinion this comparison engine is different from the others and in some point more especial, as you can connect with different people and they can give their opinions. Furthermore, this site is proactive and customized as you make your own table and you set up the features that you like for the product that you finally will buy. Moreover, this webpage is also a tool for companies, they can see what people look for when they buy a product, what are their priorities and if they are price sensitive or not.