The arrival of the new technologies have been a relief for the customers, thus this Christmas they will use more tan ever, as in this period of the year the lines in the shops are bigger and people go crazy for the Christmas shopping (Black friday in US). Therefore buying  and looking for promotions at home will be more comfortable.

Companies have to take to account this new trend and try to incentive the consumers through internet and social networks to buy their products, by launching deals, discounts and coupons in this new media. Every time more, clients rely more on blogs and social media profiles tan other media (like TV commercials or magazines). Moreover, these days are a good opportunity to engage more people to your social network profiles by doing good Christmas campaigns, as in this period of time people feel more relaxed and want to share their Christmas with others. For example, a good campaign that Sephora did through twitter was: “Dear @Sephora, all I want for the Holidays this year is….”, every day Sephora awarded a follower for twitting that.

Apart from using social media and internet, consumers will use their smartphones and tablets to purchase the presents for the holidays. The big advantage of these items is that the consumers don’t have to go to the shop; the only thing that they have to do is turn on the devise and  “click” to buy the product. According to Deloitte, the customers that own a Smartphone or a tablet will purchase a 72% more than the regular customers.

Is your company going to turn back to this huge opportunity?