The end of the year is getting closer, it is a period of time when everyone starts to think about the goals for next year and what we have to change. It is also the period of the year that companies start to think about how much they have sell, the projections for next year, what to improve, but also what are the threats and opportunities for the following year. For this reason I am writing about what trends should companies consider for 2013.

Tablets

Appel has just launched the Mini Tablet, which probably will be the best seller this Christmas. There are also other companies, such as Samsung, Google and Microsoft that are promoting the same kind of items (Galaxy, Nexus 7 and surface). These new devices are becoming more popular and are gaining territory to the computers. So, what should companies do with this new trend? Consumers are changing the way of purchasing a product, the way of looking for it and the way of searching through the Internet. Therefore, companies have to be able to adapt.

Cloud computing

The e-mail is starting to get “old-fashioned”, nowadays users and companies are using every time more dropbox or google drive to work wherever you are. It is starting to be more popular to share and keep the information on-line, likewise you don’t have to worry about not carrying your pen-drive, breaking your HDD,…

Big Data

Nowadays it is very easy to know better your consumers and your target due to internet and social networks, so it is easier for the companies to get closer to their costumers. These social networks will continue to develop in the follower years, having costumers every time more les privacy and sharing more information with the brands.

Mobile Marketing

It is a big opportunity to companies to reach their target through customers phone, as this item has become a device that has multiple uses, and the most important: Internet.

Content Marketing

The marketing of content is the new publicity. The social networks are basically conversation.  “The brands need to act like editors”.

Social Company

The companies have found out that social networks are not only affecting the marketing of a company, they affect the business in general. It is a new way of making business.

Not everything is online

It is true that people are becoming online fans and that is the new big trend, but we shouldn’t forget the customers’ attention offline, as it is also very important. The challenge now is to know how to combine the Internet with the traditional ways of doing business and marketing.