Google has just announced that it will launch a new experience of Google Shopping in Australia, Brasil, Germany, Italy, Japan, France, Netherlands, Spain, Switzerland and in the UK. However, it will do it gradually to make sure that the shops have time to promote this new trend of shopping and also to guarantee that they get used to it.

By the beginning of the year, google will launch the first change in the google shopping application. The shoppers will be able to search what the want by writing the brand name and the product that. What is more, people will be able to see bigger images of the products. Google would like to have launched the other changes in the beginning of the second semester of 2013.

It is true that Google Shopping already exists internationally, but only as a basic shopping online website. With the new model the distribution of google shopping will be modified. The products will appear in a different order, depending on their relevance, Price and other functions.

This new service of google is already in the US and it allows the shoppers to make better searches of products, they also can make comparisons of the products with the prices and other elements. Furthermore, they can contact directly with the shop to make the purchase.

Google product search, the service that google had before, was very basic compared with other search pages, so google was very behind from its competence. With Google shopping google can be again in the top of the search product pages. The objective is to launch something that benefits the shoppers and also the sellers, and at the same time google it is beneficial for google too.