An ongoing topic discussed constantly is corporate responsibility. Women employees claimed that they’d been systematically underpaid and underpromoted. Walmart is known for having such a bad reputation for its treatment towards workers. Ultimately this has huge implications on brand image and perceptions of the organization. Is this negative brand image really worth the low labor costs? Or would Walmart be better off if they paid their employees with higher wages resulting in no negative corporate image? Well, this question is not clear cut. It is hard to measure this since once a company has developed such a reputation it is hard to escape from this. However, it really depends on the customers. If they only care about the dirt cheap prices rather than the way workers are treated then they may not change their spending habits. On the other hand other customers may be against this form of “unethical responsibility”.