The date of November 8th 2013 was a grim day for life in the Philippines. Thousands of  lives of displaced and more than a million were reported homeless which is even more critical as the archipelago in south east Asia called the Philippines is already a rather poor country as it is a 3rd work nation, thus relief efforts without the aid of separate nations, would prove very difficult as these types of rescues are very expensive.

In an effort to assist the Philippines the concept of corporate social responsibility can be preformed to a great extent as this devastating occurrence may give an opportunity for several businesses to donate a portion of their sales towards victims of the tsunami. Furthermore the companies s that would practice this type of empathy may in the end do better in a business sense as their existing or potential customers may perceive the business in a better light and thus the company would seem more appealing as it would be a socially responsible company. Despite the immediate loss of profit from the portions of sales donated to these typhoon victims, in the grand scheme of the businesses’ lifespan, the boost in its corporate image may greatly offset the fact of a portion of sales being donated,

http://www.economist.com/news/asia/21589916-one-strongest-storms-ever-recorded-has-devastated-parts-philippines-and-relief?zid=306&ah=1b164dbd43b0cb27ba0d4c3b12a5e227

A new interesting device has recently hit the markets, and some may see it as a disaster however it does seem to have its place within our world of ever developing technology. It is the Lumoback posture sensor, and it does what its name suggests, it senses bad posture and beeps to correct it in an attempt to improve people’s postures.

It has a rather steep cost of $150 however customers claim it to work rather effectively in improving posture probably by the constant reminder of the device. There are several points of difference for this product as it has a rather unique market and thus there are few substitutes of its nature, because of this it is difficult to identify points of parity as the product is rather unique. If considered to be a part of products assisting in posture, there are few to name and since it integrates itself into an app on an iPhone that allows people to track their progress, it suggests a rather up-to-date piece of technology and would seem to do rather well in the future for those it targets within its respective market. However the price is rather steep for merely assisting in one’s posture however customers do respond to it being very reliable, convenient, and effective and therefore its success may does have a high probability in increasing as time passes.

http://www.businessinsider.com/lumoback-review-2013-10