Typhoon Haiyan.

The date of November 8th 2013 was a grim day for life in the Philippines. Thousands of  lives of displaced and more than a million were reported homeless which is even more critical as the archipelago in south east Asia called the Philippines is already a rather poor country as it is a 3rd work nation, thus relief efforts without the aid of separate nations, would prove very difficult as these types of rescues are very expensive.

In an effort to assist the Philippines the concept of corporate social responsibility can be preformed to a great extent as this devastating occurrence may give an opportunity for several businesses to donate a portion of their sales towards victims of the tsunami. Furthermore the companies s that would practice this type of empathy may in the end do better in a business sense as their existing or potential customers may perceive the business in a better light and thus the company would seem more appealing as it would be a socially responsible company. Despite the immediate loss of profit from the portions of sales donated to these typhoon victims, in the grand scheme of the businesses’ lifespan, the boost in its corporate image may greatly offset the fact of a portion of sales being donated,

 

http://www.economist.com/news/asia/21589916-one-strongest-storms-ever-recorded-has-devastated-parts-philippines-and-relief?zid=306&ah=1b164dbd43b0cb27ba0d4c3b12a5e227

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