Over the past year, BC Hydro has frequently been in the news, and we’ve all heard about the contentious issue of smart meters and the numerous concerns raised by consumers. This heated debate has gone on for over a year now, however with the meters finally being installed, consumers seem to have accepted the new smart meter program. With the wide range and severity of the concerns, it almost seems wrong that BC Hydro would force the meters into consumer’s homes with such lack of explanation and communication. The company, being a monopoly, has high supplier power and in a sense they are able to do whatever they like as a company. But is it right for a company to take advantage of their monopolistic situation and carry out any program that benefits them no matter how dangerous the product could be? This program was bound to be implemented no matter how much customer resistance it faced, however, the company could have dealt with the concerns more professionally and realized the importance of customer satisfaction even it a situation where they own such a chunk of the market share. If BC Hydro had executed a more consumer friendly marketing strategy and openly addressed all smart meter concerns from the beginning, they would have gained the trust and satisfaction of consumers, rather than being stuck with unhappy customers who are forced to use the company’s product.