As a young person who is new to the world of customer service and the many service-based companies, I value quality customer service more and more. Lately poor quality customer service has been called to my attention through personal experiences with store clerks and telephone service calls.This poor service led me to think about the impact this low quality has upon me and how it affects my likeliness to return to the store or continue the service. I found that in my own experience, a lack of good customer service causes me to negatively view the company and avoid returning to the company as a consumer. High quality customer service on the other hand, creates a positive perspective of the company, leads me to recommend the company and I return to using the service whenever possible. As consumers and even as humans in general, we like to be treated well and feel important; when you are spoken to positively and your issues are resolved efficiently, you feel good and therefore have had a positive experience with that company. One company I have found to have excellent customer service is Clearly Contacts, they pride themselves in their service quality, and for good reason, as they are one of the best I have encountered. All in all, customer service cannot be overlooked when considering your company’s strategy, as high quality can lead to important benefits to the company and can even go so far as to function as marketing and reputation building for the company.