Despite the recent negative reviews Facebook has received, the company has been doing well in the eyes of consumers and coming up with innovative ideas which are setting them father and farther apart from the competition. The company has come up with a variety of new applications to their social media site and are catering to the needs of consumers by making it easier to connect with their Facebook friends. Mergers with other social media companies in the recent months have boosted Facebook’s popularity and added to the long list of points of difference which sets them apart from anyone else in the industry. Facebook has joined forces with Instagram, an application which allows networkers to share edited photos on social media sites for other users to see. The company has also joined with Skype, a video chat networking company which allows users to connect and chat face to face for no charge. These advancements to Facebook’s social networking site are a step in the right direction and part of a strong and smart marketing strategy.