Photo curtsey of “Trusted Reviews”

Looking through the Blog posts done by fellow Comm101 students I found Hans’ Blog and his post “Which one is better? Samsung Galaxy S3 vs Apple IPhone 5“. This post was of interest to me because I thought it related to class 5 when we talked about positioning & Value propositions. In Hans’ post he described the competition between the IPhone and the Samsung Galaxy and how their marketing strategies are different. In Comm101 class 5, we learned how companies who came into markets that already had a market leader could advertise and still be competitive by associating themselves with the leading company. By saying “the next big thing is already here” as a play on words of apple’s calling the IPhone “the next big thing” was a very strategic marketing plan. As talked about in class, when a company comes into a market after another company has already established itself in the market the new company should not try to take over the market, it should focus on their points of difference. Samsung does this well by advertising their S Beam feature which shares “pictures, music, videos, and more” by the touch of two phones together. Samsung S Beam Commercial.

Which phone do you think is better?