Response to Michael Chang’s entry: Buyers Love Tumblr, but Love Scale More

Michael stated in his entry that businesses are taking advantage of the infamous rising Tumblr site, in hopes of advertising their products or services. It is true that Tumblr, a micro-blog and social network started in 2007, is creeping up to fame likewise to Facebook. It makes the utmost sense that businesses want to take advantage of this potential marketing platform. However, to their misfortune, the CEO, David Karp, has already formally banned the idea of advertising banners.

I definitely agree with Michael that the only way for businesses to advertise through Tumblr is to take an indirect route and change the traditional online advertisements. Instead, use the businesses strengths and values to appeal to customer’s feeling and most importantly, heart. Send out a strong message in the blog that will encourage the consumer to “follow” (subscribe) to the specific tumblr, or even through reblogging.

From my personal experience, tumblers only tend to advertisement those with a strong and unique message. Businesses must be open to the public and reveal why they’re selling a specific product. Like Michael said, “What attracts users is not just product, but a message they are willing to support in lieu of making a purchase”.