According to the article “Cereals Begin to Lose Their Snap, Crackle and Pop” by Stephanie Strom from the New York Times, consumers have been eating less and less cereal, and have been switching to healthier options such as fruit and granola. This trend of low cereal sales has forced companies such as General Mills and Kellogg to reevaluate their products and start to modify the cereal to make it healthier, and the packaging more environmentally friendly. These companies are acting in their own self-interest, with the goal of increasing their sales and continuing to make a profit. However, by creating a better product, they are also benefiting society. So this made me to wonder if this is considered good business ethics? After all these are the same companies that sold very sugary cereals when they were in demand, and are most likely far more concerned with making a profit than the health of their consumers. Eventually, I decided that it is ok, as long as the companies are being truthful, and not lying to consumers about their products. The company isn’t doing anything wrong by wanting to increase sales, and by increasing sales they are helping the economy and contributing to a greater good. So cereal companies such as General Mills and Kellogg are practicing good business ethics in the face of adversity. 
Sources:
http://www.minyanville.com/sectors/consumer/articles/Good-Business253A-Corporations-with-Great-Ethical/2/16/2013/id/48045 http://businesscasestudies.co.uk/anglo-american/business-ethics-and-corporate-social-responsibility/what-are-business-ethics.html#axzz3D2TUXAJz http://www.nytimes.com/2014/09/11/business/cereals-struggle-in-us-as-tastes-and-rituals-change.html?ref=business&_r=0 http://www.cerealbenefits.com/what-about-sugar.html