Monthly Archives: November 2014

When I saw that part of our class twenty preparation was to write a blog post about the Arc Initiative, I was very excited. I actually found out about Arc last year when I met Jeff Kroeker at a Sauder … Continue reading →

After reading Amy Wu and Nancy Lu’s blog posts on Abercrombie and Fitch’s CEO Mike Jefferies and the negative impact that he has had on the company, I began to think about how vital it is for a company to have … Continue reading →

In my classmate Nikki Non’s blog, she wrote about major companies investing their capital into smaller ventures, which got me thinking about my own personal risk tolerance and where I think it will take me in my career. Currently, I … Continue reading →

  I thoroughly enjoyed Lauren Smith‘s insight on Virgin’s approach to positioning and branding. I found it interesting that she noticed that Virgin does not seem to be following Ries and Trout’s advice in their book  ‘Positioning: The battle for … Continue reading →

I found Atsushi Yamamoto’s blog post on Coca-Cola’s reaction to Japan’s increased consumption tax very interesting, and it led me to wonder about their marketing strategy and how they became one of the largest companies in the world. I have always … Continue reading →