Gestalt

By All Means

I have realized that it’s sometimes hard to pay attention to someone while you are talking to him/her on Skype, Facebook, Messenger, etc. There are so many virtual distractions nowadays that even though these means of communication represent a great technological advantage, I don’t think they could ever equal the experience of talking to someone without the participation of a screen. Details such as image and sound quality also play an important role in making this an almost surreal experience.

 A Beautiful Concept 

I recently read a very interesting article that talked about the beauty magazine ads. It said that since advertisers promote a beauty ideal, advertisements present a great opportunity to study and analyze the construction of beauty in a certain culture. I thought that it would be an interesting exercise to explore this idea by photographing all the full-size commercial beauty ads that appeared in the February 2013 edition of the U.S. Vogue magazine.