With the anticipation of Twitter’s upcoming IPO, the corporation has implemented image/video previews into users “timelines” with the hopes that the multi-media integration will compete with competitor websites such as Facebook. Twitter hopes that since Facebook has been so successful having an integration of pictures/videos on their newsfeed that by implementing this feature into the Twitter timeline, it will increase Twitters consumer growth rate. This is vital for Twitter especially with the present concern on Wall Street that Twitter’s recently slowed growth rate will have negative effects on the success of its upcomming IPO. This is a clever move on Twitter’s behalf as it could increase the number of people using Twitter; and more importantly, the modification may be more appealing to advertisers who can now market their product more easily using Twitter since the user will be directly exposed to the ad rather than having to open a link. In addition to displaying picture previews the renovated timeline will also display previews of videos which will play automatically; this allows for more versatile advertising. It is crucial for a company to set an appropriate price on the primary market shares considering the fact that the company will obtain all the profits from these sales and thereby increase capital. If Twitter’s price is too high for the market demand they will not maximize profit; therefore, it is important to generate a great demand and price your stock accordingly. Considering the uncertain forecast of Twitter’s IPO due to slowed growth and lack of information, this strategy should attract new users and advertisers thereby cohesively attracting new investors, and result in a successful IPO.