When company’s started advertising on the popular social networking website Facebook, they were only provided with information that members publicly displayed but now Facebook is getting more specific. Gokul Rajaram, product director for ads at Facebook stated: “our goal is to improve the relevance of ads people see on Facebook and the efficacy of marketing campaigns.” Facebook plans to do this by tracing what websites Facebook users visit and then expose them to personalized ads on their news feed. For example, if someone was looking to buy a new car and visited Toyota’s website, Toyota would be able to advertise on that persons newsfeed. Facebook is bringing together information and technology in order to provide a competitive marketing strategy in which they can charge more for. They use technology to obtain the information and then sell to advertisers for more than typical websites would because it is personalized. Facebook is doing this in order to raise their stock price as it has declined since the initial price offering. As technology advances we see more of this type of specific advertising where companies are able to obtain more and more personal information.