In Christopher Ratcliff’s blog post on Econsultancy’s website, he talks about the success of Michael Kors first advertisement on Instagram. The ad was shown to a select demographic in the US and received 218,000 likes in 18 hours which resulted in 33,000 new followers for Michael Kors. This is the first ad posted on Instagram and although the ad received 20% negative feedback, there were 20 people who expressed interest in purchasing the product. The biggest success for Michael Kors was obtaining 33,000 new followers because they can market future products to them directly for free by posting pictures of new releases. Instagram is an effective form of marketing today as they have 150 million active users. Utilizing this social media may increase sales but since it is in the beginning stage of sponsored advertisements it is difficult to tell. Companies who advertise on Instagram can measure the success of their advertisements by comparing the number of likes on each post and how many new followers they obtain from each post. This allows the companies to see which ads work best and expand on them. The blogger stated ” It’s difficult to tell how much of the [below] engagement was accrued just through the novelty, or notoriety, of being the first advert posted on Instagram.” Only time will be able to tell if Instagram advertisements are successful, in my opinion I think they will be since Instagram is growing so fast.