People always feel disppointed that wait in a long line when they go shopping. For the fast fashion brand H&M, they started a new era of a convenient paying system- bringing cashier into dressing rooms. On this Thursday, H&M’s flagship store on Times Square, is starting a new paying option- “try and buy”. For this alternative system, the most concerned problem is whether the new system will work well without a extra theft-prevention measures. But Merriman says that this may not be a question if they do normally at sales. Moreover, H&M intends to implement their tech-savvy store designs, which including Social Media Lounge, free Wi-Fi, integrated iPads, headphones with music, etc. From my perspective, it is a catching motion to bring cashier into dressing rooms. It is not only an action to make convenient shopping, but also a marketing strategy. More specifically, it may attracts more people to go their shops thus boost sales. In addition, it was interesting for me because it seemed like to solve the big problems when people go shopping. Also, the high-tech dressing rooms are fancy for customers.
Source: (Article& picture)
http://www.businessweek.com/articles/2013-11-13/h-and-ms-megastore-brings-cashiers-inside-the-dressing-rooms